The project

An analysis of the AIM museum project, its mission and features.

The AIM – Alinari Image Museum was born as an important lab where traditional photography can coexist with new computerized languages to create new forms and ways of enjoying and using digital patrimonies, to codify new knowledge related to technology applied to images, and to accompany visitors along a silent yet epoch-making passage: from photography to images.

The museum’s mission is to enhance and convey photography culture in its technical aspects and many languages that today, due to automatized tools and their affordability, is in some way being lost.

It is estimated that each day, across the world, the number of photos taken equals the total number in the first one hundred years since the discovery of photography.

A Museum to experience like a large lab, where images speak on various levels,through staging projections, digital elaborations, videos, and hypertext contents.
This technology was not meant to dazzle users, but rather to accompany visitors into a new dimension of images, narrating it with contemporary multimedia and infographic languages.

Very high-res screens, video projectors, virtual reality glasses, hardware intended to evolve and update over time alongside traditional prints and objects from the recent past. Behind the scenes at the Museum there’s also a content publishing and updating software that allows users to manage the entire museum, even remotely, where you can build your own exhibitions (and export them) in an innovative and unique way.

AIM is found in the prestigious Bastione Fiorito del Castello di San Giusto, a landmark building in the city of Trieste, and was born from the desire to create around multimedia images an exchange center between the culture and the images of the Mediterranean and Southern/Western Europe with all of Eastern Europe.

The idea for this outpost in Trieste was born years ago, during two exhibitions both curated by Alinari, in 2004. The first was for the celebrations of Italian Trieste’s fiftieth anniversary while the second was devoted to the expansion of the European Union to 25 member states. “At the time, the President of the Republic was Carlo Azeglio Ciampi, on official visit, who stated ‘Why not create a photography museum?’” explains Claudio de Polo, President of Alinari. After much preparation, the museum finally took shape, supported by city and regional institutions.

The heart of AIM is the archive of the Fratelli Alinari that hosts an impressive portrait and documentary patrimony on the art, history, folklore, landscape, industry, and society of Europe and the rest of the world, from the second half of the 1800s to today.
In the 1990s, Alinari was a pioneer in the process of digitalizing their archive that over the years has become a /strong> per la consultazione online, will numerically survive, to finally become the basis of the AIM project.

The entire database of 50,000 images is available to visitors of the Alinari Archive, workstations for customized searches that offer users a chance to journey through the digital archive selected for AIM from the impressive Fratelli Alinari possessions, through 60 semiological classifications and 8,000 key words.

The AIM was born to offer the public a scientifically valid cultural patrimony, with the goal of becoming a place for digital experimentation.

Steering and representation committee

Claudio de Polo Saibanti President

Cristina Benussi Università degli Studi di Trieste

Silvia Bianco Civici Musei Udine

Claudia Colecchia Civici Musei di Storia ed Arte di Trieste

Elio De Anna Regione Autonoma Friuli Venezia Giulia

Emanuela Sesti responsabile scientifico

 

Organizing Secretariat

Alessia Turco

 

Didactic

Corrado Premuda

 

Database Images

© Fratelli Alinari IDEA, Firenze

Concept and Project

Massimiliano Pinucci

 

Exhibit and Multimedia

MBVision
Beatrice Dicci
Marco Ferracci
Elena Degl’Innocenti
Chiara Pilia

 

IT Project

Igor Moiseev

 

Information technology management

Andrea de Polo

 

Organizational coordination

Piero Miceu

 

Setup

Aereform
Ditta Malisan Aldo

 

Sound

Alessio Dufur

 

With the technical support of

Arsenal 
Iscopy

 

With the contribution of

Area Science Park

 

Technical sponsor

IGuzzini
3M – Easyglass

 

Technological Systems

Epson
Samsung
Asus

 

Sponsor

Consorzio Conegliano Valdobbiadene Prosecco Superiore
Starhotels Savoia Excelsior Palace
Agenzia Allianz Trieste
Borsa Aiello & Partners

It is estimated that each day, across the world, the number of photos taken equals the total number in the first one hundred years since the discovery of photography.

The museum’s mission is to enhance and convey photography culture in its technical aspects and many languages that today, due to automatized tools and their affordability, is in some way being lost.

The AIM – Alinari Image Museum was born as an important lab where traditional photography can coexist with new computerized languages to create new forms and ways of enjoying and using digital patrimonies, to codify new knowledge related to technology applied to images, and to accompany visitors along a silent yet epoch-making passage: from photography to images.

Behind the Screens

CMS system

Behind the museum screens visitors will find the project’s innovative component, a content publishing and updating software (CMS) that allows users to remotely manage the entire space, with the possibility of creating and publishing exhibitions, and by creating the basis for their potential exportation, a different project concept in the field of museums aimed at establishing a museum network based on digital contents.